Hey, I've got a question for ya: When you're an NGO striving to improve the economic conditions of some the poorest people on the planet, what's the quickest, most insanely sophomoric path you could take to lose total focus on your main reason for existence? How 'bout starting a slap fight with another NGO that's also trying to make the world a better place and all over two little words? Ingenious!
Here's how we'll do it:
First, we'll have to find a company--hmm... how about McDonald's?--that wants to create a partnership with an NGO--let's call them the Rainforest Alliance.
Second, we'll have to somehow get McDonald's to run an ad about its partnership with the Rainforest Alliance.
Third, we'll have to get the folks at the Rainforest Alliance to make a mistake in approving the copy of the ad. That mistake? Okaying the words "a fair deal for workers."
It is at that point that we of the Fairtrade movement go completely apesh*t because, clearly, the Rainforest Alliance is trying to muscle in on our turf by approving the use of the word "fair" and the word "workers" in the ad.
It sounds like the perfect plan and, wouldn't ya know, it worked!