An urgent call came over the Cricky phone earlier today--one that I was happy to take since the caller is a buddy of ours--and the gist of it was this: With the exception of art and architecture critic Mary Louise Schumacher, nearly the entire Milwaukee Journal Sentinel staff responsible for covering arts and culture have decided to take the contract buyouts offered to them by the newspaper's parent company Journal Communications Inc, including music and dance writer Tom Strini, theater critic Damien Jaques, books editor Geeta Sharma-Jensen, broadcast media columnist Tim Cuprisin, and pop music writer Dave Tianen.
Wha?! But who'll write reviews on music and dance performances for the edification of those who still read ink on paper? Who'll pen critiques of local theatre and get Insurgent's Ben Turk all riled up? Who'll tell literary lovers which books are pedantic and forced and which ones deliver real emotional narrative? Who'll offer both a stirring analysis of Fox's So You Think You Can Dance and a doling out of kudos to WTMJ 620 AM's often loony morning radio host Charlie Sykes in one column? Who'll give the parents and grandparents of tweens and teens a reason to click their tongues and shake their heads at the most recent lunatic romps of Britney Spears? Who?
As much as I loves me some good-natured pokin' of the printing press world--and, really, who doesn't?--this is a serious situation for our ol' Miltown. While we can go on and on about print media writhing painfully in its death throes, the reality is that there are still plenty of people within the general populace who don't have computer access or don't know how to use one. A large percentage of these folks are low income residents and the elderly to whom the newspaper is an invaluable source of information.
The fact that the arts and culture department is being gutted is particularly distressing as the distribution of MJS as a print newspaper is one of the major means of getting art events and issues out to the public, and the public is exactly who we artsy types need to connect with if we want them to care more about what we create and have to offer the community at large.
Certainly the dye has been cast at MJS, but maybe there's another print outlet that could see a ripe opportunity in such dismal news--perhaps a paper of the weekly variety, hmm? Well, the only candidate fitting that description around here is The Shepherd Express, and maybe if we all send owner Louis Fortis emails and letters expressing our support and encouragement for his paper to expand its arts and culture coverage specifically in print, maybe it just might happen.
So we throw down the gauntlet to you, Mr. Fortis! Shall you take up the challenge and fill the gaping print void before us? Surly you can see that even with the city's many online art and cultural resources now active--like this here bloggity blog and ThirdCoast Digest, just to name two--the beat is big enough for all of us and the case to be made for increased print coverage is a sound one.
Listen, don't get me wrong, we wanna grow Cricky's readership as much as possible, but if we tried to cover everything that happens in this town/state/country/world with an artsy or cultural slant, we'd end up twitchin' on the ground out of sheer exhaustion, completely and utterly useless to anyone.
So what say ye, Mr. Fortis?
For all you peeps who'd like to encourage Shepherd Express' owner to expand arts and culture print coverage, please send an email to lfortis at shepex dot com or mail a letter to:
The Shepherd Express
Attn: Louis Fortis
207 E. Buffalo St.
Suite 410
Milwaukee, WI 53202
When you're done, go treat yourself to your favorite cocktail, 'kay?
(Thanks, D!)
UPDATE: The Fading Ink II: An Apology, A Clarification, An Opinion, An Addition & An Idea